HR Services1

HR Services1

Sunday, 4 August 2013

Mobile Recruitment- Next Generation Recruitment Tool

You must have heard about “Mobile Recruitment” and if you are confused what does it mean then this blog post will help you to understand it better.

Now a day, every person has mobile phone and gradually potential candidates are shifting towards smart phones. Smart phones are capable of doing many things. You can surf internet, you can chat, send audio / video and can download various apps (applications) for any purpose. People are using smart mobile phone for almost everything. Smart phones are now taking place of laptops and becoming smarter day by day.

Many industries and companies are using smart phones for their product sale. Reaching to a person through smart phone is easier now a day. Similarly, companies have understood the power of mobile and started using it for purpose of hiring employees. Especially, Companies involved in recruitment business have started using mobile phones for attracting potential candidates. 

Well here is Wikipedia definition of mobile recruitment:

“Mobile Recruiting is the act of finding job candidates actively and passively through the use of mobile career pages and internet recruiting strategies through social platforms. Mobile recruiting is a dynamic and growing industry with over 19% of job seekers using mobile devices to search for jobs. 

Traditionally, recruiters have used tools such as online job boards like Craigslist, but the increase in mobile subscriptions has led to new strategies such as mobile search engine optimization, mobile career pages, and highly targeted mobile recruitment campaigns. 

This has lead to the rise in popularity for mobile recruiting software and social recruiting tools. Most notably, specialized solutions such as Work4 have shown that mobile and social recruiting is an effective method for fulfilling hiring initiatives.”

Let’s see how this works. As mentioned, it is simply about using mobile phone technology in recruitment. 

There are following ways by which mobile technology can be used for recruitment.

Sending SMS to candidate

Use of mobile phone technology can be as simple as sending sms to candidates informing them about suitable job openings. This is the simplest way to use mobile technology. Candidate need not to have smart phone for this. SMS can be received through ordinary phone. Candidates can go online and apply for the job which is mentioned in the sms.

Mobile supported websites

Every company use website for recruitment. Generally companies have a webpage dedicated to recruitment where candidates can view various open positions, upload resume, can know status of their application etc. Job portals have many other options available. 

But normal websites which are opened in web browsers are not compatible at mobile phone. Although, such websites can be opened in smart mobile phones but experience to surf such website on smart mobile is not pleasant. You can try opening normal website on smart phone and you will realize the difference.

Websites are designed especially for usage on mobile phone so that it can be viewed on mobile phone properly so that candidates have a better experience which means more application against an opening.
Recruitment apps for smart phones

You must be using various apps which are available for your smart phone. Recruitment companies have realized power of such apps hence start making apps which can be downloaded to smart phone and through which candidate can login to access job portal where candidate gets are features like view job openings, apply for job etc.

These apps are easy to use and faster than website. Candidate can get notification from recruiter in case of any new suitable position comes.

Beyond Recruitment

Companies are using mobile technology not only for straight recruitment but social recruitment and employee referral. 

Companies through their mobile enabled web sites can connect to their employees all the time where employee can be updates about company’s updated news, watch videos, can refer a friend and even attach linkedin profile of friend. HR gets intimation of such referral on company website and can respond. Employee is aware about status of his referral all the time.

There are various companies which are engaged in mobile recruitment technology and helping others in building mobile enabled tools. This is just a starting of this era and a long to go.

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Ankit Chaturvedi said...

Dear Govind,

Nice contribution and real facts being pointed out in the article.

Even today we see on trains that many people surf their mails and messages on phone while travelling and answering calls for interviews. This itself is mark the next step to mobile recruitment.

Even today, Consultants do not send mail. They communicate with the candidates through messages since communication through message is the best and quicker way to communicate.

Looking forward to your more contributions.

Govind Negi said...

Dear Ankit,

Do agree. We as recruiter should make best use of technology to fill our positions :)

Dhanita Rawat said...

Dear Sir,

Excellent and authentic information pointed out in the article.

Do agree with you....Thank u so much for enhancing our knowledge.

Looking forward for more HR contribution from your end.

And Thanks a lot for adding me in your link.


Prajakta Giri said...

Dear govind,

Nice article.. With the help of "Mobile Recruitment" recruiters will get more quality profiles.It's an easy way to be in touch with the candidates.. thanks for sharing this valuable information..


Govind Negi said...

Dear Dhanita,

Thanks for appreciation.

It is my pleasure to make your part of HR SUCCESS TALK

Govind Negi said...

Yes Prajakta,

Thanks for sharing your inputs.


It was very good article on mobile recruitment.
yes, we have to implement it in our recruitment process for effectiveness of recruitment.

Regards from

Lingaraju N

Govind Negi said...

Correct Lingaraju, This is future technology in recruitment

D Bhanu Prakash Raju said...


It is very nice article,Thanks for your contribution with open heart, if you don't mind why don't name some free sms sending websites too like way2sms,7WaySMS.Com etc. where any recruiter can send free of cost to attract candidates.

Here as topic came, we get to know that google is doing research on voice base search.....which will revolutionize on Mobiles and going to help a lot, even we can start voice SMS too in thinking of future.

But over all i appreciate your contribution once again.

Govind Negi said...

Dear Bhanu,

Wonderful piece of information for readers. I have used way2sms in many ways earlier.

Thanks for sharing.

Looking forward for your contribution. I will be happy if you also share your thoughts on different queries raised by young HR professionals at our HR SUCCESS TALK Forum.

Link below:

Vineet Goyal said...


it is a very useful tool to recruit the candidate for company. But In India many of the student are not using smart phone, they are using only simple phone , so how to target those student who have not smart phone.

Simply make an common platform which is free for every one rather it would be student or HR/Consultant .

You also recruit the candidate from professional networking site.

Govind Negi said...

Dear Vineet,

Appreciate your contribution to this blog post.


Dear Govind,

I am new to this Blog and to your Forum. You are doing a great job for our HR Fraternity. Keep rocking...

Govind Negi said...

Thanks a lot for your appreciation

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