Mobile Recruitment- Next Generation Recruitment Tool

You must have heard about “Mobile Recruitment” and if you are confused what does it mean then this blog post will help you to understand it better.

Now a day, every person has mobile phone and gradually potential candidates are shifting towards smart phones. Smart phones are capable of doing many things. You can surf internet, you can chat, send audio / video and can download various apps (applications) for any purpose. People are using smart mobile phone for almost everything. Smart phones are now taking place of laptops and becoming smarter day by day.

Many industries and companies are using smart phones for their product sale. Reaching to a person through smart phone is easier now a day. Similarly, companies have understood the power of mobile and started using it for purpose of hiring employees. Especially, Companies involved in recruitment business have started using mobile phones for attracting potential candidates. 

Well here is Wikipedia definition of mobile recruitment:

“Mobile Recruiting is the act of finding job candidates actively and passively through the use of mobile career pages and internet recruiting strategies through social platforms. Mobile recruiting is a dynamic and growing industry with over 19% of job seekers using mobile devices to search for jobs. 

Traditionally, recruiters have used tools such as online job boards like Craigslist, but the increase in mobile subscriptions has led to new strategies such as mobile search engine optimization, mobile career pages, and highly targeted mobile recruitment campaigns. 

This has lead to the rise in popularity for mobile recruiting software and social recruiting tools. Most notably, specialized solutions such as Work4 have shown that mobile and social recruiting is an effective method for fulfilling hiring initiatives.”

Let’s see how this works. As mentioned, it is simply about using mobile phone technology in recruitment. 

There are following ways by which mobile technology can be used for recruitment.

Sending SMS to candidate

Use of mobile phone technology can be as simple as sending sms to candidates informing them about suitable job openings. This is the simplest way to use mobile technology. Candidate need not to have smart phone for this. SMS can be received through ordinary phone. Candidates can go online and apply for the job which is mentioned in the sms.

Mobile supported websites

Every company use website for recruitment. Generally companies have a webpage dedicated to recruitment where candidates can view various open positions, upload resume, can know status of their application etc. Job portals have many other options available. 

But normal websites which are opened in web browsers are not compatible at mobile phone. Although, such websites can be opened in smart mobile phones but experience to surf such website on smart mobile is not pleasant. You can try opening normal website on smart phone and you will realize the difference.

Websites are designed especially for usage on mobile phone so that it can be viewed on mobile phone properly so that candidates have a better experience which means more application against an opening.

Recruitment apps for smart phones

You must be using various apps which are available for your smart phone. Recruitment companies have realized power of such apps hence start making apps which can be downloaded to smart phone and through which candidate can login to access job portal where candidate gets are features like view job openings, apply for job etc.

These apps are easy to use and faster than website. Candidate can get notification from recruiter in case of any new suitable position comes.

Beyond Recruitment

Companies are using mobile technology not only for straight recruitment but social recruitment and employee referral. 

Companies through their mobile enabled web sites can connect to their employees all the time where employee can be updates about company’s updated news, watch videos, can refer a friend and even attach linkedin profile of friend. HR gets intimation of such referral on company website and can respond. Employee is aware about status of his referral all the time.

There are various companies which are engaged in mobile recruitment technology and helping others in building mobile enabled tools. This is just a starting of this era and a long to go.

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